Posts Tagged ‘word of mouth’

Incentivize Users to Drive Traffic to Your Site

Tuesday, May 4th, 2010

If you want to get a lot of cheap traffic to your site and quickly build up a user base, then incentivize users to spread the word and market your site for you.  Pyramid schemes work because users have strong incentive to attract more users.  While illegal and non-sustainable, they are still a good example of the how powerful it is to have your users work for you.  SEO traffic takes time to build and can rise and fall with competitor efforts and algorithm changes.  SEM traffic costs money for each user and grows linearly.  Word of mouth traffic grows exponentially.  Below are some examples of sites that have thrived from giving users incentive to spread the word and get their friends involved.

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