Posts Tagged ‘product strategy’

Bananagrams – Innovation through Easing Scrabble’s Pain Points

Thursday, May 6th, 2010

Scrabble is one of the most popular games of all time, far ahead of the many competing word games out on retail shelves.  However, it is not without its pain points, which lessen the enjoyment of the game for many.  Some of the pain points are: time spent waiting for other players to take their turns, luck factor in drawing high value letters, time to play a full game, and the need for paper, pencil and board along with keeping score.  A new game called Bananagrams solves those pain points while still keeping much of the fun of Scrabble.

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Users are Like Salmon: Help them Swim Upstream

Tuesday, April 27th, 2010

The majority of consumers are not power users.  If your solution to a pain point is complicated, or different from the normal methods, then most of your users may have trouble seeing, understanding or using the product properly.  Users scan websites instead of reading them, and expect your website to work like the other ones that they use.  So if yours differs then you may hit a block with users using your product incorrectly or not at all.  That does not mean that your solution has to be relegated to a niche product.   What it does mean is that you need to ensure that you offer a compelling basic service to meet the needs of the average user.  Then you can move them upstream to more complicated and powerful tools over time as they use the product by surfacing the advanced functionality to them.

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Why iPad Being Called a Giant iPod Touch is a Good Thing

Tuesday, April 13th, 2010

Many people are criticizing the iPad as being a giant iPhone/iPod Touch.  They were hoping for something more like a macbook tablet and are disappointed.  However, I argue that it is actually a good thing that the detractors are calling the iPad a giant iPod.  The reason for this is that it makes it easy for consumers to understand the iPad very quickly.  While it may be over-simplistic and meant as an insult, it only helps Apple to sell more iPads to consumers.

iPad Giant iPhone

Consumers reading opinions on the iPad get 1 of 2 stories: Giant iPod or Immersive Content Consuming Experience.  So if they like the idea of a larger iPod or the idea of a great interactive tablet then they will be interested in the iPad.

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