Posts Tagged ‘complex products’

Users are Like Salmon: Help them Swim Upstream

Tuesday, April 27th, 2010

The majority of consumers are not power users.  If your solution to a pain point is complicated, or different from the normal methods, then most of your users may have trouble seeing, understanding or using the product properly.  Users scan websites instead of reading them, and expect your website to work like the other ones that they use.  So if yours differs then you may hit a block with users using your product incorrectly or not at all.  That does not mean that your solution has to be relegated to a niche product.   What it does mean is that you need to ensure that you offer a compelling basic service to meet the needs of the average user.  Then you can move them upstream to more complicated and powerful tools over time as they use the product by surfacing the advanced functionality to them.

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