Cable TV can have Relevant Content as well

You’ve probably heard that Iron Man 2 is coming to theaters next month.  It’s not the only sequel to a major movie or movie series that will arrive in 2010.  Wall Street 2, Shrek 4, Toy Story 3, Little Fockers, Sex and the City 2 and new Twilight and Harry Potter movies are but a handful of sequels or remakes set to release this year.  The weeks surrounding the debuts of these movies are a prime time for people to watch the movies that came before them in the series, either for the first time or as a refresher.

However, over the years I’ve noticed, regardless of the cable company, that the earlier movies do not make it to On Demand during this time period.  If I go to the local Blockbuster, they are inevitably out of their handful of copies of the earlier movie.  Maybe there is a reason that cable companies seem to miss this revenue opportunity dozens of times per year, or maybe they are just too focused on new releases to notice.

I did a little research online and found that Professor Thorsten Hennig-Thurau, of Cass Business School in London has studied sequels in depth and found that dvd sales of the earlier movie do indeed increase when the sequel is released in theater.  People want related content; the internet may have pushed relevancy to the forefront, but it’s always been important to us.

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