Building a New Product: Phase 1 – Launching the Product

Over the next few weeks, I’ll be focusing on a series of posts on building a new product, from launch to rapid iteration to driving long-term value.  The first phase, launching the product, will consist of multiple posts discussing important concepts to consider when first moving from ideation to getting the product built and out in front of users.  The posts in this phase will focus on understanding users.

Over the next four days, I will cover the following Phase 1 Topics:

  1. You are Not Your User
  2. Minimum Viable Product
  3. Measure for Success
  4. Be Prepared to Change Direction

One Response to “Building a New Product: Phase 1 – Launching the Product”

  1. I was just doing some web browsing on my iPhone during my spare time at my work place, and I came across something I thought was interesting . It linked over to your website so I hopped over. I can’t really find the relevance between your site and the one I came from, but your site good anyway.

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